I suppose these stickers tie very directly to the idea of making religion one’s own. Truck drivers, coonhunters, and other seemingly non-religious groups can suddenly find deeper meaning (“an aura of factuality,” in Geertz’s words) in their practices, once they have connected them to the “system of symbols” of a particular religion. This form of conceptual blending allows them to follow their gospels in their day-to-day life.
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